Any food reel, turned into a recipe you can track.
Paste a TikTok or Instagram link. ReelEats pulls out the ingredients, per-serving macros and a ready-to-shop basket — automatically.
Free at launch. No spam — one email when it's live.
Three taps, start to plate.
Paste a link
Found a recipe on TikTok or Instagram? Share it to ReelEats and it's saved in seconds.
Get it macro’d
The full recipe is extracted automatically — ingredients, servings and per-serving calories, protein, carbs and fat.
Log it & shop it
Log it to your day in one tap, or send the ingredients straight to a Woolworths Click & Collect basket.
Reel to basket, in real time.
One paste. The recipe, the macros and a priced Woolworths basket — no typing, no searching, no food diary.
Everything in the app, day one.
Reel → recipe
Paste any TikTok or Instagram recipe link and get the full structured recipe, with the original video attached.
Macros, automatically
Per-serving calories, protein, carbs and fat pulled from the reel — plus full nutrition on demand.
Diet swaps
Vegetarian, pescatarian, leaner or bulk in one tap. Ingredients swap and macros recalculate live.
Cook from your kitchen
Tell it what you've got and your saved recipes rank by how much you can already make tonight.
Send to Woolworths
Your ingredient list becomes a real Click & Collect basket, priced and ready to book.
Daily tracking
Log meals to today and watch calories and macros fill against your goals — no food diary.
Creator Studio — get paid for recipes you already post.
Publish your recipes in ReelEats and earn when people cook them. Trainers can assign clients recipes and earn commission on every order.
Quick answers.
Is ReelEats free?
Yes — ReelEats is free at launch. Join the waitlist and you'll get one email the day it's live.
Which links work?
Any TikTok or Instagram Reels recipe video. Paste the link or share it straight to the app.
How do diet swaps work?
Tap Vegetarian, Pescatarian, Leaner or Bulk on any recipe. ReelEats swaps the ingredients and recalculates the macros instantly — or set a default diet and every new recipe adjusts automatically.
How does shopping work?
Every recipe builds a shopping list. Connect Woolworths and ReelEats fills a Click & Collect basket with a price estimate — you confirm and book on the Woolworths site.
What about allergies?
Pick anything you need to avoid and ReelEats flags recipes and ingredients that may contain it. Treat a warning as a heads-up, not a guarantee — always check the label.
Do I have to log food manually?
No. Every saved recipe is already macro’d — logging a meal is one tap, and your daily dashboard updates itself.
What platforms is it on?
iOS first, launching on the App Store. Join the waitlist to hear the moment it lands.
Can I still watch the original video?
Always. Every recipe keeps a link back to the original reel so you can cook along.
Ready to cook what you scroll?
Be first in when ReelEats goes live on the App Store.