Privacy Policy

Reel Eats turns a recipe video into a ready-to-collect supermarket basket. This policy explains, in plain English, what information we collect, why, and the choices you have. We keep data collection to what we genuinely need to make the app work — and we never sell your personal information.

1. Who this applies to

This policy applies to the Reel Eats mobile app and website, and to everyone who uses them — whether you’re a home cook or a recipe creator.

2. What we collect

Information you give us

• Account details — your name and email, or the basic profile from Apple/Google sign-in when you choose that option.
• Recipe links — the TikTok, Instagram or other URLs you paste or share into the app so we can pull out the ingredients.
• Your preferences — dietary settings (e.g. vegetarian, gluten-free), goals and macro targets, your chosen supermarket(s), substitution preference and notification choices.
• Health & fitness details you choose to enter — if you use the macro and calorie tools, the body details you give us to calculate your targets (sex, age, height, weight and activity level) and the meals you log as eaten, with their date and nutrition. This is optional: the app works without it, and you can skip or clear it. We treat it as sensitive information under the Australian Privacy Act — we only collect it with your consent, use it solely to calculate and show your own targets and daily totals, and never sell it or use it for advertising.
• Baskets & pantry — the items in your baskets, your saved recipes, reorder schedules, and anything you add to pantry tracking.
• Photos you choose — a profile or cover photo, or a photo of a dish you cooked. You pick these from your photo library, and the image itself is stored only on your own device — we don’t upload it to our servers or see it. We only ask for photo-library access at the moment you tap to choose one, and the app never uses your camera.
• Feedback — the private “did everything match?” feedback you send after cooking, and any messages you send us for support.

Information collected automatically

• Product & price data — when the app finds items at your supermarket, it reports what it saw on the shelf (product name, price, pack size, whether it was on special) so we can show everyone cheaper baskets. This is about the products, not about you: it carries no account, device or personal identifier, so it can’t be traced back to you or your shopping.
• Usage & error data — at present, product usage events and error logs are only written to the device’s local log and are not transmitted to us or to any analytics provider. If we later turn on analytics or crash reporting, we’ll update this policy and the app’s App Store privacy details before we do.
• Push notifications — your notification choices are stored with your settings. We do not currently register a push token or send push notifications; if that changes, we’ll update this policy first.

3. Connecting a supermarket account (important)

To build a real basket, Reel Eats opens your supermarket’s own website inside the app and you log in there, on the retailer’s own page, exactly as you would in your browser.

• We never see or store your supermarket password. You enter it directly on the retailer’s page (including any SMS verification). We are not sent your login details.
• Your login session stays on your device. The app uses your signed-in session, on your phone, to search for the recipe’s items and add them to your cart at your request. We do not copy your supermarket session to our servers.
• You are always in control. The app hands you to your supermarket’s own cart to review everything and complete (or not) your click & collect order. We never place an order for you.

4. Product & price information

While the app adds items to your cart in your session, it reads the product details it sees on the store’s pages — product names, pack sizes, availability and prices, including specials. We use this to pick the right product, show you accurate prices, and power features like price comparison and “cheapest recipes this week” across supermarkets (in Australia and New Zealand).

This is product and pricing information about the store’s catalogue, not information about you. We may store it in aggregate to build and improve these features. Where it is linked to your region or account to improve accuracy, we treat that link as personal information under this policy.

5. Subscriptions & payments

Reel Eats is currently free to use, with no in-app purchases. We may introduce an optional paid subscription (“Reel Eats Pro”) in the future. If we do, payments will be handled by the Apple App Store or Google Play (managed through our subscriptions provider, RevenueCat); we would receive only your subscription status so we can unlock Pro features, and never your full card or bank details. We will update this policy and the app’s store privacy details before enabling any paid features.

6. How we use your information

• To extract ingredients and estimate nutrition from the recipe links you share.
• To match those ingredients to products at your supermarket and build your basket.
• To suggest substitutes when an item is out of stock.
• To run your account, save your recipes, remember your preferences, pantry and reorder schedules, and send the notifications you choose.
• To power price comparison and specials, and to improve our ingredient-matching using your private feedback.
• To manage your subscription, provide support, keep the app secure, and meet our legal obligations.

7. AI processing

To read a recipe, we send the recipe link (and the post’s public caption or, where enabled, an audio transcription) to a trusted AI provider (Anthropic) to extract the ingredient list and estimate nutrition. This is used only to build your recipe and basket. We do not use your personal account data to train AI models. This processing may occur on servers outside Australia or New Zealand (see “Where your data is processed”).

8. How recipe links and social platforms work

Reel Eats reads public recipe content using the platforms’ own official tools (such as TikTok and Instagram oEmbed). We do not log in as you, scrape your private content, or access your private saved/bookmarked posts. Your use of those platforms is governed by their own terms and privacy policies.

9. Who we share information with

We share only what’s needed to provide the service, and only in these situations:

• Supermarkets — you interact with your chosen retailer directly through their own logged-in site inside the app; your purchase is governed by their terms and privacy policy.
• Recipe creators — your private post-cook feedback is shared only with you and the recipe’s creator, to help fix wrong items or quantities. Public signals are limited to positive, aggregated ones (e.g. “cooked” counts) — never a personal review tied to you.
• Service providers — hosting (Railway), our AI provider (Anthropic), subscriptions (RevenueCat), app services and push (Apple, Google, Expo), who process data on our behalf under confidentiality obligations.
• Legal reasons — if required by law, or to protect the rights and safety of users and Reel Eats.
• Business transfers — if Reel Eats is involved in a merger or acquisition, data may transfer as part of that deal.

We do not sell your personal information.

10. Affiliate & referral revenue

Reel Eats may earn a commission when you place a grocery order through a retailer we link to. This helps keep the app mostly free. It doesn’t change the price you pay, and it doesn’t involve selling your personal data.

11. Where your data is processed

We and our service providers may store and process your information in Australia, New Zealand and other countries (for example, our AI provider processes recipe content in the United States). Where information is transferred overseas, we take reasonable steps to ensure it is handled consistently with this policy and applicable law.

12. Storage & security

Your information is stored on secured servers, and we use reasonable technical and organisational measures to protect it. No method of transmission or storage is 100% secure, but we work to safeguard your data and limit access to it.

If a data breach occurs that is likely to result in serious harm, we will notify affected users and the relevant regulator as required by law — in Australia, the Office of the Australian Information Commissioner (OAIC) under the Notifiable Data Breaches scheme, and in New Zealand, the Office of the Privacy Commissioner.

13. How long we keep it

We keep your information for as long as your account is active, and only as long as needed for the purposes above or as required by law. When you delete your account, we delete or de-identify your personal information within a reasonable period, except where we must retain some records legally. Aggregated, non-identifying product and price data may be retained.

14. Your choices and rights

• Access & correction — you can view and update your profile and preferences in the app.
• Deletion — you can delete your account at any time, which removes your personal data as described above.
• Notifications — you control push notifications in the app and in your device settings.
• Marketing — you can opt out of promotional messages while still receiving essential service messages.

To make a request, contact us at hello@reeleatsapp.net. In Australia we handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. In New Zealand we comply with the Privacy Act 2020.

Complaints. If you have a concern about how we’ve handled your information, please contact us first at hello@reeleatsapp.net and we’ll aim to respond within a reasonable time (usually within 30 days). If you’re not satisfied with our response, you can escalate to the Office of the Australian Information Commissioner (OAIC) in Australia, or the Office of the Privacy Commissioner in New Zealand.

15. Children

Reel Eats is not directed at children under 16. We don’t knowingly collect personal information from children. If you believe a child has given us their information, contact us and we’ll remove it.

16. Changes to this policy

We may update this policy from time to time. If we make material changes, we’ll update the date above and, where appropriate, notify you in the app.

17. Contact us

Taine Goldsworthy, trading as Reel Eats (sole trader)
Queensland, Australia
Email: hello@reeleatsapp.net

---